politscienceПолитическая наукаPolitical science1998-1775ИНИОН РАНpolitscience-490Research ArticleСОСТОЯНИЕ ДИСЦИПЛИНЫСоциальная семиотика и вызовы мультимодальностиSocial semiotics and the challenge of multimodalityКрессГюнтерKressGuntherg.kress@ioe.ac.ukЛондонский университетРоссияUniversity of LondonRussian Federation20161205202303Политическая семиотика77100Copyright © Кресс Г., 20232023Кресс Г.Kress G.This work is licensed under a Creative Commons Attribution 4.0 License.https://www.politnauka.ru/jour/article/view/490

Мир семиотики, который мы все еще воспринимаем нормальным, изменяется очень быстро. «Язык», со всей уверенностью считающийся на «Западе» гарантом того, что определенно является человеческим, рациональным, необходимым для рефлексии, способным выразить любой аспект человеческого существования, оспаривается в этой занимавшейся им до сих пор центральной позиции другими средствами конструирования смыслов. Соответствующий вызов известен под именем мультимодальности, и он будет иметь далеко идущие последствия для эпистемологии и онтологии в целом, а с ними и для всех аспектов культуры.

It was confidently assumed in the ‘West’ that language is the guarantor of what is distinctively human, rational, essential for reflection, capable of expressing every aspect of human life, but the semiotic world is changing rapidly. So now language is being challenged in its present dominant position by other means of representation (modes). That challenge goes by the name ‘Multimodality’, and it will have far-reaching effects on epistemology and ontology, and with that on all aspects of culture.

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The authors declare that there are no conflicts of interest present.