politscienceПолитическая наукаPolitical science1998-1775ИНИОН РАНpolitscience-491Research ArticleСОСТОЯНИЕ ДИСЦИПЛИНЫСоциальная семиотика: Теоретические основания и принципы анализа мультимодальных текстовSocial semiotics: Theoretical foundations and principles of analysis of multimodal textsГавриловаМарина ВладимировнаGavrilovaMarinapolitlinguistics@yandex.ruНИУ ВШЭ - Санкт-ПетербургРоссияHigher School of Economics (Saint-Petersburg, Russia)Russian Federation20161205202303Политическая семиотика101117Copyright © Гаврилова М.В., 20232023Гаврилова М.В.Gavrilova M.This work is licensed under a Creative Commons Attribution 4.0 License.https://www.politnauka.ru/jour/article/view/491

Социальная семиотика - новое междисциплинарное направление, изучающее материальные ресурсы коммуникации и способы их социально регламентируемого использования. В статье рассмотрены основные категории, методологические подходы, принципы и методика анализа мультимодальных текстов.

Social semiotics is a new interdisciplinary field that explores material resources of communication and the way their uses are socially regulated and the social regulation of their use. The article discusses the basic concepts, methodological approaches, principles and methods of analysis of multimodal texts.

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The authors declare that there are no conflicts of interest present.