The article examines the evolution of the conceptual paradigm of public administration under the influence of the response of administrative reforms to emerging crisis phenomena in the economy and society. At the end of the last decades of the last century, administrative transformations took place under the influence of the neoliberal strategy of public administration managerialization, i.e., the introduction of market mechanisms and structures into it. Ideologically, these administrative reforms were based on the New Public Management. By the end of the century, however, the failures and paradoxes of this line of reform and its ideology became visible. It required a restructuring of the administrative system in the direction of including citizens and their associations in the administrative process. The network, horizontal mechanism of governance has found expression in the concept of a New Public Governance. However, here, too, the focus on «governance without government» turned out to be a deterrent to the publicity of public administration. In the second decade, new needs began to emerge related to a more systematic public administration and its connection with public policy. Concepts such as «holistic», «strategic», «flexible» and «resilient» governance reflected a new relationship between politics and administration - from differentiation to unity. On this basis, as shown in the article, Governance of Public Policy can be a probable ideological model of new public administration.