Social semiotics: Theoretical foundations and principles of analysis of multimodal texts
Abstract
Social semiotics is a new interdisciplinary field that explores material resources of communication and the way their uses are socially regulated and the social regulation of their use. The article discusses the basic concepts, methodological approaches, principles and methods of analysis of multimodal texts.
About the Author
Marina Gavrilova
Higher School of Economics (Saint-Petersburg, Russia)
Russian Federation
Russian Federation
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