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Methods of text analysis in a mixed design study

Abstract

The article discusses the strategy of «mixing» methods, particularly prevalent in the Western research tradition. Covers the methods of text analysis, demonstrated the difference between formal or approach on the example of the study of the image of modern Russia in the texts of the American edition of «New York Times», where attention is paid to algorithms work with texts. It is shown that for the study of such phenomena as the image of the country, the combination of formal or approaches to the analysis of the text is a necessary and natural research phenomenon.

About the Authors

E. V. Polukhina
Национальный исследовательский университет - Высшая школа экономики
Russian Federation


D. V. Prosyanyuk
Национальный исследовательский университет - Высшая школа экономики; ФГБУ «Аналитический центр при Правительстве Российской Федерации»
Russian Federation


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ISSN 1998-1775 (Print)