Public policy as a space for converting intangible resources into factors of territorial development

The objective of the article is to identify main intangible resources of the territories and characterize the mechanisms that allow them to be converted into real factors of development. The authors showed the structure of such intangible resources as development institutions, human resources, regional and local identities applying to Krasnodar Krai case. The mechanisms for involving various interested groups of the public in the process of discussing problems and developing ways to make decisions; mechanisms of social lifts for the development of human resources in the system of public and municipal government; mechanisms for the development and implementa- tion of identity policy and image policy; mechanisms for integrating migrants of various flows into local communities and developing their constructive potential are characterized. The variety of intangible resources contributes to the achievement of a fun- damentally new level of the quality of life, taking into account needs and interests, both in cities and in the countryside. Non-economic resources for the innovative development of the state as a whole and its territories are associated with the production of post-material values (creativity, accessibility and dynamics of information exchange, civic activity, the idea of public good), which transform the nature of public interactions of various actors. Public policy institutions will allow territorial communities to recognize and effectively use their special, unique resources associated with development of traditional and promotion of alternative models of production and consumption, with a balance between «tradition» and «innovation».

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