The methodological essay argues for the need to rely on the literature on multimodality research in studies of multimedia exhibitions. The rise of the role of such projects in Russia is demonstrated by the cases of the historical parks “Russia – My History”, and of the exhibition-forum “Russia” on the territory of VDNH, that is also planned to be transformed into a long-term project. Modern technologies create ample opportunities for broadcasting the necessary information content and at the same time make the consumption of such content an exciting form of entertainment. However, facilitating use of such exhibitions as a tool of symbolic politics, i.e. the ability to broadcast multiple streams of information through channels that involve different modes of sensory perception, it hampers their study by the traditional methods focusing on specific characteristics of either linguistic or visual content.
Searching for relevant methodological solutions, the author addresses the litera-ture on multimodality. The essay seeks to apply the system of concepts and principles proposed by J. Bateman, J. Wildfeuer and T. Hiippala in their problem- oriented intro-duction to multimodality to the cases of regional exposition of the exhibition “Russia”. It presents the ontological analysis and systematization of the communicative resources used in these expositions. According to the author’s argument, it is hardly correct to assess the ideological impact of the exhibition within the framework of a model that considers communicants as passive recipients of messages, because the most part of the employed communicative resources provide customers with active participative roles, although in the boundaries established by designed scripts.

In the context of the high activity of various government bodies in constructing and widely disseminating value paradigms through popular culture, there is a need to find relevant methods that allow the most systematic approach to the analysis of values contained in products of this type of culture. Based on a review of the existing experience in conducting narrative studies, the methodological features of narrative analysis are highlighted, features that distinguish it from the method of discourse analysis are indicated. The paper discoveres the grounds for considering a movie as an object of narrative analysis. This article attempts to determine the possibilities of using narrative analysis to study political values in national cinema. Based on existing approaches, the authors propose a scheme for conducting narrative analysis aimed at finding narratives in films that reflect certain political values. Using the example of the 2023 movie “At the Pike’s Command”, the proposed narrative analysis algorithm was demonstrated in detail, including three consecutive stages. As one of the results of the work, the possibilities and limitations of narrative analysis as one among the classic qualitative methods are indicated.

The article examines the issue of the representation of values in contemporary Russian mass cinema. The study analyzes 10 films released in 2020–2024 with an emphasis on the value narratives that they convey to the audience and their correlation with the state policy related to the preservation and consolidation of traditional Russian values. The results of the study show that mass culture, through films, sensitively responds to the socio-political discourse dominating in society, and also recognizes the viewer’s request for a particular format. Most of the films presented in the study are either adaptations or interpretations of already created works (7 out of 10 films). Also, all films except one (“The Little Humpbacked Horse / Konek- Gorbunok”) were released in the last two years. As the study shows, most of the films studied present values that are, among other things, enshrined in the Presidential Decree of November 9, 2022, No. 809 “On Approval of the Fundamentals of State Policy for the Preservation and Strengthening of Traditional Russian Spiritual and Moral Values”: patriotism, humanism, self-sacrifice, collectivism and others. Particular emphasis is placed on family values, which are broadcast from different angles. It is also noted that mass cinema performs an important social function of entertainment and allows one to detach from everyday life, at least for a while.

Modern TV series are a multimodal product of popular culture and are studied by various scientific disciplines. Through the broadcasting of discourses, a variety of values are formed and reinforced among the audience. Using the method of discourse analysis, 15 of the highest-rated Russian TV series of 2023 were studied in order to identify discourses that convey values. The article revealed traditional spiritual values from the Decree of the President of Russia and a broader list of values proposed by the ChatGPT4-o neural network. The authors conclude that the top Russian TV series of 2023 mostly do not reflect the values mentioned in the Decree of the President of Russia on traditional values. To a greater extent, the series broadcast the values of “pleasure and entertainment”, “social status”, “leadership”, “self-realization and self- development”. The authors explain the conclusion obtained by the commercial orientation of the TV series industry. Thus, the mechanism of formation and reinforcement of the values of the TV series industry is focused more on the private life of an individual who does not seek to participate in the socio-political processes of the meso- and macro-levels. The focus on entertainment and an open ending to a certain extent reduces the effect of broadcasting values and behaviors that are normatively approved by society. In the future, the state can use the means of cultural policy to use the channel of the TV series industry to form target frames

The socialization of contemporary youth is significantly influenced by entertainment content such as video games and social media. This paper analyzes reviews and comments by young gamers on the Steam platform on socio-political topics. The study aims to identify the characteristics of the discourse among Russian youth on the issue of «war and peace» and the topic of the SMO, as reflected in reviews of computer games. Utilizing the capabilities of a BERT model trained on more than 10,000 textual reviews, the authors conclude that there is a division within the youth gaming community in perception of the SMO and the use of force in conflict resolution, categorized into “militarists” and “anti-militarists”. The former group tends to be younger, with a belief in the necessity and legitimacy of military actions, demonstrating “virtual participation” in these actions, and employing rhetoric of patriotism and support for the SMO, as evidenced by the use of Z-symbols, anti-Western, and anti-Ukrainian slogans. “Anti-militarists”, on the other hand, belong to the older youth, emphasizing the costs of war and its negative impact on common people. Unlike “militarists”, they view video games as conduits for values of humanism and pacifism. The authors establish that in the process of cyber-socialization through computer games, the political identity of young people is shaped by several factors and is a multimodal phenomenon. An individual’s gaming preferences and their communication with the gaming community are filtered through their life experiences, forming certain echo chambers that consist of like-minded individuals with similar backgrounds. The constant clash of youth with the “agenda of the day” introduces new interpretations, ideas, and meanings into the realm of video games, which ultimately generates a certain synergy between the personal and the collective in the identity of young individuals.

Among the new media that determine the hybrid nature of modern political socialization, there are forms of communication practically hidden from the researchers, but at the same time significant and driven by play space. The purpose of the article is to identify the political content of computer games and related content and to determine the potential of their influence on the political socialization of adolescent schoolchildren.
The stories of computer games are analyzed in order to identify their socializing potential. A systematic approach and analysis of statistical data made it possible to consider the game space as a set of different forms of communication: the game process itself, the interaction of gamers during the game, streams and let’s plays conditioned by gameplay.
Among computer games, several groups can be distinguished. The criterion of division is the depth of the player’s understanding of political reality assumed by the game stories. The first group includes games oriented towards the use of stereotypical images and focusing on the emotional component of everyday political consciousness. Such games can be destructive in nature, shaping images of a political competitor or enemy. The second group is represented by games that require in-depth knowledge in various spheres of social life, including politics. They expand the possibilities of developing critical thinking, situation modeling and decision-making. The third group includes games with an unlimited сapabilities, in which the player gets the opportunity for independent project activities and social interaction.
Game space contributes to the expansion of the children’s personal participation experience in solving “adult” socio-political tasks, as well as causes the emergence of new significant others, which was typical in the traditional system of political socialization only for secondary socialization.
Particular attention is paid to the case of the Minecraft sandbox game, as a platform for limitless modeling and interaction, as well as the content emerging around it (streams and let’s plays) in which fundamental human values are incorporated.
The results of the study reveal online niches where processes of political socialization take place.

The article examines the influence of the video game “Atomic Heart” on the perception of the Soviet Union image by its target audience and the formation of the relevant elements of the collective system of representations of the past. The theoretical basis of the study was formed by using elements of the functional and cultural-semiotic concepts of social memory. The empirical basis of the work comprises the author’s game experience, as well as official illustrative materials for it and interviews with its developers. The objective of the study is to analyze the valuesemantic content of the key images of the game that form the gamer's perception of the USSR. The methodology of the work is built by combining elements of structural and comparative analyses. The author concludes that within the game’s plot, the developers combine the most widely spread in mass culture elements of negative historical mythology about the Soviet Union and the stereotypical elements of fantastic works from the “dystopia” and “post-apocalyptic” genres. The latter contributes to the partial deconstruction of positive ideas about the ideological foundations of Soviet statehood, as well as the very meanings and values underlying it. The effectiveness of the corresponding images as tools of influence is significantly limited by other factors that determine the player's perception of the USSR image (age, level of education, social status and social origin, family memorial tradition, etc.). At the same time, the image of the Soviet Union as a “masculine power” is constructed, what makes it attractive to gamers who adhere to the principles of moral relativism. Along with the modernization of the socio-economic model of the USSR within the game world, which implies a rather wide representation of market relations, a high level of economic inequality and modern consumption standards, this makes the game image of the USSR as a great power that managed to surpass the United States economically and technologically and carried out an aggressive expansionist politics, potentially popular beyond the community of bearers of leftist political views or remnants of the Soviet identity.

Recent changes in Russian and world politics were followed by substantial transformations of public mentality. These transformations affected not only current political perceptions, values attitudes, but also their vision of their country’s future. The article discusses Russia’s future images as it is viewed by respondents in a study, carried out by a chair of Sociology and Psychology of Politics in the end of 2023 – beginning of 2024 in 37 Russian regions. The study shows that in respondents’ concepts of Russia’s future one can trace the influence of both global and national context. The global trend influenced by a new social reality, leads to the growth of uncertainty and ambivalence of our expectations from future. Russian national trend differs from the global one. One can observe clear signs of consolidation of society, growth of optimism and decline of pessimism, though expectations of a future contain a number of ambivalent feelings. Results of the study give evidence to the fact that images of future have changes both in contents of expectations as well as in their psychological parameters.
It is noteworthy that individual future seems more positive to respondents than future of their country. That means, individualistic tendencies are predominant. We have met this tendency before. But if in 2000-s it was a sign of a drive from soviet type of collectivism, today one can tackle it as a change of citizens’ national identity. Earlier the majority of respondents identified themselves with their local community, now national-state identity dominates over a local (territorial), ethnic or religious ones.

The article examines innovation policy, which is essentially an invention of the globalization era, and as such relies mainly on models constructed by international organizations. The primary contributor is the Organization for Economic Cooperation and Development. OECD had a significant influence in the field of innovation policy, as this organization, initially positioning itself as a bloc of the most economically prosperous countries, was able to influence individual states through the prospect of accession, which was seen as the acquisition of a privileged status. Therefore, innovation policy from the very beginning was linked to the interests of countries promoting a new global world order, but by now the situation has changed: globalization is no longer perceived as the optimal way of development and the world is increasingly divided into supporters and opponents of this model. Obviously, this conflict is more complex and unfolds not only in the interstate field, but also within countries, making the internal political situation in many of them tense. This article intends to trace how innovation policy is perceived in this new situation. Whereas in previous decades it was received as part of a certain intellectual mainstream adopted at the level of most governments, now the particularistic interests that it promotes are much more visible. These changes can be traced in OECD documents, which have become much more confrontational in tone in recent years. We propose to evaluate these changes from the perspective of international political economy, in which the Gramscian model of hegemony as a form of organization of economic, political and cultural order plays a defining role. Its value lies in the fact that it makes it possible to consider within one model both interstate and interclass relations unfolding in the global field simultaneously, and at the same time to take into account simultaneously economic, political and cultural aspects of these relations.

The article is devoted to the development of the concept of the dynamics of mental worldview models and the proposal of a corresponding forecasting method. A brief overview of the emergence of the concept of worldview is given and the main concepts describing the patterns of dynamic states of mental models from the standpoint of various theoretical approaches are analyzed. The concept of the dynamics of worldview mental models is proposed, its methodological basis is the representative theory of thinking used in cognitive philosophy and cognitive psychology. To study the dynamic states of worldview models, it was also necessary to substantiate the concept of the cognitive-value mechanism of worldview models, explaining the ways of cognition of the world and the interaction of consciousness with the social environment. Value elements of the structure of worldview models – ideological attitudes, beliefs, values – determine the content of views on the world. Cognitive elements, including concepts, ideologemes, narratives, in mental models determine the schemes of cognition. It is shown how cognitions – cognitive elements, or mental processes of information processing: reception (perception), knowledge, their representation (idea), memory – act in the cognitive process linking consciousness with the social environment. The concept of the dynamics of ideological mental models was used to build scenarios. The dynamics of mental ideological models is a process of functional interaction of value and cognitive elements of models, which can be expressed and recorded through a set of variables that determine the nature, direction and pace of dynamic processes. The empirical part of the study describes the process of the dynamics of ideological models of Russians using three scenarios as an example: the status quo, the “civilizational choice” and the “existential choice”. Practical recommendations for the formation of political strategies for managing ideological processes are given.

The article examines the images of interaction with the political sphere in case of superhero comics, which can be perceived in the process of political socialization. Works of art in general and comics in particular are considered as a source of images that influence the audience’s perception of possible models for the implementation of their own political behavior. Several possible scenarios of how the authors present the reader with the possibility of interacting with the political realm through the political behavior of their characters are analyzed. As a result, “Cooperation with the political”, “Opposition to the political” and “Ignoring the political” are highlighted as the main options for constructing the plot structure of the political behavior of a comics character. These structures affect both the discursive strategies of the characters and the direct correlation of words and actions. With the help of contextual analysis, examples that affect each of the main options for the implementation of the plot in terms of ideas about the political are considered. Based on the results of the review, the authors assume the necessity and inevitability of interaction with the political. The content of this interaction varies depending on the practical and ideological context in which the work was created, but the political as an element of the surrounding world remains inevitable. Scenarios in which interaction with the political is not necessary involve the character’s renunciation of his humanity, which indicates the inextricable connection between the human and the political. The high degree of metaphorical nature of the comics as a political narrative is noted, as well as the active use of simplified, but bright and accented images to form a message based on the author’s intention.

The article examines the dynamics of political ideologies in the United States from 2000 to the present from the perspective of K. Mannheim’s theory. Mannheim’s model emphasizes the dialectical nature of the relationship between ideologies, implying that all major ideological pictures of reality are constructed as interdependent oppositions: government versus politics, politics of rationality versus politics of volition, choice versus predetermination, stasis versus change. An important aspect of Mannheim’s approach that distinguishes it from the Marxist understanding of ideology is that it allows for the possibility of stabilization of the ideological spectrum under a liberal political regime without its collapse into a dictatorship – an inevitable development from a Marxist perspective. Two arguments can be brought forward in favor of the application of Mannheim’s model to the ideological palette of contemporary American politics. Firstly, it can give a new understanding of the political conflict in the United States from the point of view of the interconnectedness of the ideological positions, and in particular demonstrate the connections between the strengthening of the American nationalist movement with the growth of the socialist one? Secondly, this attempt allows us to evaluate the dialectical model put forward by Mannheim from the point of view of its applicability in isolation from the historical circumstances in which it developed. And based on the results of the study, it can be noted that Mannheim’s model predicts the main lines of tension – those that arise between modern American liberals and conservatives (constitutional reform versus the immutability of the constitution), moderate Republicans and radical Trumpists (conservation vs. active reform), moderate Democrats and the socialist wing of the Democratic Party (conservation of a spectrum of different views vs. unidirectional transformation). Mannheim’s model also allows us to identify quite precisely the groups that serve as the main driving force of these currents: old elites for moderate conservatives, the new bourgeoisie for liberals, intellectuals for socialists, and marginalized groups for right-wing radical currents.

The article examines the transformation of the Russian state identity policy in the context of modern challenges. In the situation of global geopolitical changes and threats to Russia’s political stability and sovereignty from a group of unfriendly states, the need to consolidate society through the implementation of a balanced identity policy is actualized. The theoretical basis of the work is the concepts of securitization and ontological security. The current and previous editions of key strategic documents on domestic and foreign policy, as well as the latest presidential program statements are used as empirical material. These sources define the normative basis and directions of the identity policy realization in the Russian Federation, their consideration allows us to determine the elements of positive and negative formation of the all-Russian identity at the present stage. The author also analyzes the changes in the official rhetoric related to national identity on the example of program statements of the President of the Russian Federation. The main research method is a quantitative and qualitative content analysis of normative-legal documents, which allows to identify the key categories and directions of identity policy development. Official political and legal documents stress out not only the appeal to identity, but also emphasize the increase in potential threats to national security, sovereignty, and Russian values. The article concludes that there is a growing trend towards the securitization of identity in Russia, which highlights the relevance of the study from the point of view of national and global security.